Indian Content Veterans Unite to Form Madlab Alpha, Target ‘Bold’ Storytelling (EXCLUSIVE)

A trio of Indian content heavyweights are placing a high-stakes

NSE Listing

Madlab Alpha listed at National Stock Exchange

Content studios launch Madlab Alpha with Rs 250 crore investment plan

As content spending slows down in India due to budget cuts

Virat Kohli Leaving PUMA’s Pitch: Will The Brand Need To Play A New Marketing Shot?

With Virat Kohli’s exit, will PUMA need to rethink its marketing

Celebrities, Startups & Staying Sane - The Show Must Go On ft. Darshana Bhalla

Centrum launches Recharge Drink Mix with Anushka Sharma

Centrum, a trusted name in comprehensive multivitamin support

Vicky Kaushal demonstrates the magic of ENO in new ad

The collaboration kicks off with a high-impact 360-degree national

Carrier Midea India onboards Rashmika Mandanna as Midea HVAC brand ambassador

As the face of Midea air conditioners, Rashmika Mandanna will lead Mid

RuPay unveils digital campaign with Hrithik Roshan

RuPay has unveiled its campaign with actor Hrithik Roshan for its

Tamannaah Bhatia & Hardik Pandya battle for last bite in Havmor’s new ad

Havmor Ice Cream, a part of LOTTE Wellfood, has unveiled its new

Manoj Bajpayee makes every chai 'apni chai' with Tata Soulfull No Maida Rusk

Tata Soulfull introduces No Maida Rusk, offering a healthier

Dr Agarwal's Eye Hospital appoints Sachin Tendulkar as its brand ambassador

Dr Agarwal's Eye Hospital has roped in batting legend Sachin Tendulkar

Tusshaar Kapoor gives pyaar ka 'InstaTohfa' in Swiggy Instamart’s new ad

Swiggy Instamart launches its InstaTohfa campaign for Valentine’s Day

Piramal Pharma launches Little’s diaper pants campaign with Yami Gautam

Piramal Pharma Limited’s India Consumer Healthcare has launched

Manisha Koirala and Sapna Pabbi dazzle in Tanishq Diamonds ad

Tanishq from the house of Tata has launched its latest diamond-themed

Mrunal Thakur becomes the face of Lacto Calamine

Piramal Pharma’s India Consumer Healthcare (ICH) division has announce

Bunge India welcomes Keerthy Suresh as the brand ambassador for Fiona Refined

With Keerthy Suresh as its ambassador, Fiona Refined Sunflower Oil

Dabur ropes in Nagarjuna Akkineni to promote Meswak

Dabur India has signed actor Nagarjuna Akkineni

Swiggy Instamart makes Falguni Pathak "reappear

The campaign features a playful film that humorously

Shriram Finance welcomes Rahul Dravid as brand ambassador

Shriram Finance announced the onboarding of former Captain and Head

McDonald’s India and Chef Sanjeev Kapoor introduce new Multi-Millet Bun

This National Nutrition Week, McDonald's India (West & South)

Kotak Mahindra Bank launches #ActivMoney campaign with Ranveer Singh

ActivMoney campaign offers liquidity and returns for working

Rohit Shetty takes the wheel as brand ambassador for Snickers

Mars Wrigley India is thrilled to announce Bollywood director

Kiara Advani simplifies everyday tasks with Finolex Cables

Leveraging the growing influence that celebrity influencers have on so.

Post-Paris adrenaline rush: Neeraj, Manu strike gold with brand deals

India's Olympics stars Neeraj Chopra and Manu Bhaker saw sig ..

Will Brand Neeraj Chopra strike gold at the Paris Olympics 2024?

An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts.

Singh is Collab King: Why Ranveer Singh's brand magnetism reigns supreme in Bollywood

Bollywood actor Ranveer Singh has become a heartthrob ji for brands,

Unveiling The Social Media Catalyst: Beyond Impression To Impact

In a world that is increasingly and profoundly being shaped by the digital boom,

Yesteryear Icons Now Rising Stars in Brand New Calling

Zeenat Aman, Neetu Kapoor, Sharmila Tagore and Neena Gupta have signed several

Game changers: sports stars redefining brand narratives

Having spent two decades in the heart of India's media and entertainment industry

Netflix collaborates with close to a dozen large brands for The Archies; borrows leaf from The Barbie

Netflix India has partnered with nearly a dozen large brands for The Archies movie,

It’s raining ads Hallelujah! It’s raining ads Hallelujah! Brands leave no stone unturned this Cricket World Cup

In India, viewers are obsessed with the three C’s – cricket, crime, cinema and currently

Celebrity agency D’Artist Talent Ventures launches service for startups

In introducing D’Artist Plus, we aim to foster enduring, value-driven relationships between influential

D'Artist Talent Ventures (DTV) Unveils D'Artist Plus, Redefining Celebrity-Brand Partnerships

D'artist Plus, a pioneering service revolutionizing celebrity-brand associations tailored for start-up

D'Artist talent Ventures unveils D'Artist Plus

D'artist Plus, a pioneering service revolutionizing celebrity-brand associations

DTV introduces D’Artist Plus, transforming collaborations between celebrities and brands

celebrity-brand associations tailored for start-up brands, through a groundbreaking structured deals

D'Artist talent Ventures introduces D’artist Plus service for celebrity- brand associations

With more than 15 years of experience in celebrity- brand collaborations across diverse sectors