News & PR
Indian Content Veterans Unite to Form Madlab Alpha, Target ‘Bold’ Storytelling (EXCLUSIVE)
A trio of Indian content heavyweights are placing a high-stakes bet on
Variety 
30th Apr, 2025
Content studios launch Madlab Alpha with Rs 250 crore investment plan
As content spending slows down in India due to budget cuts by broadcas
The Economic Times 30th Apr, 2025
Virat Kohli Leaving PUMA’s Pitch: Will The Brand Need To Play A New Marketing Shot?
With Virat Kohli’s exit, will PUMA need to rethink its marketing strat
Marketing Mind 17th April, 2025
Celebrities, Startups & Staying Sane - The Show Must Go On ft. Darshana Bhalla
Youtube blog 12th Apr, 2025
Centrum launches Recharge Drink Mix with Anushka Sharma
Centrum, a trusted name in comprehensive multivitamin support, today a
ADgully 17th Apr, 2025
Vicky Kaushal demonstrates the magic of ENO in new ad
The collaboration kicks off with a high-impact 360-degree national mul
exchange4media 11th Apr, 2025
Carrier Midea India onboards Rashmika Mandanna as Midea HVAC brand ambassador
As the face of Midea air conditioners, Rashmika Mandanna will lead Mid
afaqs 03 Apr, 2025
RuPay unveils digital campaign with Hrithik Roshan
RuPay has unveiled its campaign with actor Hrithik Roshan for its "ins
exchange4media 29th Mar, 2025
Tamannaah Bhatia & Hardik Pandya battle for last bite in Havmor’s new ad
Havmor Ice Cream, a part of LOTTE Wellfood, has unveiled its new campa
afaqs 27th Mar, 2025
Manoj Bajpayee makes every chai 'apni chai' with Tata Soulfull No Maida Rusk
Tata Soulfull introduces No Maida Rusk, offering a healthier alternati
Brand Equity 25th Mar, 2025
Dr Agarwal's Eye Hospital appoints Sachin Tendulkar as its brand ambassador
Dr Agarwal's Eye Hospital has roped in batting legend Sachin Tendulkar
The Economic Times 21st Feb, 2025
Tusshaar Kapoor gives pyaar ka 'InstaTohfa' in Swiggy Instamart’s new ad
Swiggy Instamart launches its InstaTohfa campaign for Valentine’s Day
Brand Equity 8th Feb, 2025
Piramal Pharma launches Little’s diaper pants campaign with Yami Gautam
Piramal Pharma Limited’s India Consumer Healthcare has launched the #S
Brand Equity 23rd Jan, 2025
Manisha Koirala and Sapna Pabbi dazzle in Tanishq Diamonds ad
Tanishq from the house of Tata has launched its latest diamond-themed
exchange4media 26th Dec, 2024
Mrunal Thakur becomes the face of Lacto Calamine
Piramal Pharma’s India Consumer Healthcare (ICH) division has announce
Brand Equity 18th Dec, 2024
Bunge India welcomes Keerthy Suresh as the brand ambassador for Fiona Refined
With Keerthy Suresh as its ambassador, Fiona Refined Sunflower Oil is
Brand Equity 26th Nov, 2024
Dabur ropes in Nagarjuna Akkineni to promote Meswak
Dabur India has signed actor Nagarjuna Akkineni as the new brand ambas
Brand Equity 23rd Oct, 2024
Swiggy Instamart makes Falguni Pathak "reappear
The campaign features a playful film that humorously depicts how Patha
Brand Equity 4th Oct, 2024
Shriram Finance welcomes Rahul Dravid as brand ambassador
Shriram Finance announced the onboarding of former Captain and Head Co
Brand Equity 13th Sept, 2024
McDonald’s India and Chef Sanjeev Kapoor introduce new Multi-Millet Bun
This National Nutrition Week, McDonald's India (West & South), owned a
ADgully 5th Sept, 2024
Kotak Mahindra Bank launches #ActivMoney campaign with Ranveer Singh
ActivMoney campaign offers liquidity and returns for working professio
afaqs 24th July, 2024
Rohit Shetty takes the wheel as brand ambassador for Snickers
Mars Wrigley India is thrilled to announce Bollywood director and acti
Brand Equity 17th July, 2024
Kiara Advani simplifies everyday tasks with Finolex Cables
Leveraging the growing influence that celebrity influencers have on so
Brand Equity 19th Dec, 2023
Post-Paris adrenaline rush: Neeraj, Manu strike gold with brand deals
India's Olympics stars Neeraj Chopra and Manu Bhaker saw sig ..
e4m Staff 30th Apr ‘2025
Will Brand Neeraj Chopra strike gold at the Paris Olympics 2024?
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts.
e4m Staff Aug 6, 2024
Singh is Collab King: Why Ranveer Singh's brand magnetism reigns supreme in Bollywood
Bollywood actor Ranveer Singh has become a heartthrob ji for brands,
afaqs Feb 19, 2024
Unveiling The Social Media Catalyst: Beyond Impression To Impact
In a world that is increasingly and profoundly being shaped by the digital boom,
BW Everything Experiential Dec 18, 2023
Yesteryear Icons Now Rising Stars in Brand New Calling
Zeenat Aman, Neetu Kapoor, Sharmila Tagore and Neena Gupta have signed several
Economic Times Jan 29, 2024
Game changers: sports stars redefining brand narratives
Having spent two decades in the heart of India's media and entertainment industry
ET Brand Equity Nov 17, 2023
Netflix collaborates with close to a dozen large brands for The Archies; borrows leaf from The Barbie
Netflix India has partnered with nearly a dozen large brands for The Archies movie,
Economic Times Dec 06, 2023
It’s raining ads Hallelujah! It’s raining ads Hallelujah! Brands leave no stone unturned this Cricket World Cup
In India, viewers are obsessed with the three C’s – cricket, crime, cinema and currently
Financial Express October 12, 2023
Celebrity agency D’Artist Talent Ventures launches service for startups
In introducing D’Artist Plus, we aim to foster enduring, value-driven relationships between influential
Mint Jan 10, 2024
D'Artist Talent Ventures (DTV) Unveils D'Artist Plus, Redefining Celebrity-Brand Partnerships
D'artist Plus, a pioneering service revolutionizing celebrity-brand associations tailored for start-up
Business Standard Jan 16, 2024
D'Artist talent Ventures unveils D'Artist Plus
D'artist Plus, a pioneering service revolutionizing celebrity-brand associations
Exchange4Media Jan 9, 2024
DTV introduces D’Artist Plus, transforming collaborations between celebrities and brands
Celebrity-brand associations tailored for start-up brands, through a groundbreaking structured deals
IndianTelevision.com Jan 11, 2024
D'Artist talent Ventures introduces D’artist Plus service for celebrity- brand associations
With more than 15 years of experience in celebrity- brand collaborations across diverse sectors
Media Brief Jan 9, 2024
